Collegiate Licensing Company is the organization responsible for licensing the use of university logos on everything from t-shirts to putters to golf bags to grill covers to mascot mobiles that play the fight song (I have to get one for the next kid) to coffins (for those of you who haven’t read RJYH, I’m not kidding about the last). Well, they are starting a new holiday: College Colors Day.
What is it? Aside from the obvious ploy to get people to buy more gear?
College Colors Day, which coincides with both “back to school” on campus and the kick-off of the college football season, seeks to celebrate and promote the traditions and spirit that drive collegiate athletics by encouraging fans, alumni and students to wear apparel of their favorite college throughout the day of September 2.
