Tonight is the night of the new uniforms for the Pitt sports teams. Yeah us!! We’ll see the old script back at the team identifier…
“A rebranding process that effectively started 19 months ago finally will reach its conclusion tonight, as Pitt formally unveils its “new” script logo, as well as updated uniforms for its 19 varsity sports.
The return of the beloved script logo, which served as the school’s primary athletic mark from 1973-1996, will be celebrated with a public fashion show at 6:30 p.m. today in the Petersen Events Center lobby. On Tuesday, ahead of the unveiling, the university announced the renaming of its Twitter and Instagram accounts.
“We are excited to make the full transition back to the script logo,” athletic director Scott Barnes said in a statement. “Not only will this move help unify our branding efforts, it also gives us an opportunity to celebrate the amazing history of Pitt Athletics. Wednesday’s event will give Panther fans an opportunity to see some impressive Pitt apparel as well as some of the other exciting improvements we currently have underway.”
This in itself isn’t isn’t really big news – Pitt started doing this willy-nilly back in 2014. It took two years to get Nike onboard with all the teams’ gear. Again, the colors will not change but the graphic design of the uniforms will. The public roll-out will be done formally this evening, along with a silent auction of memorabilia and will, I’m sure, make the Internets right away.