We did an article about this last year but here is a follow-up piece by Sam Werner of the Post-Gazette addressing Pitt’s new athletic logo that is to be unveiled on Wednesday (no big surprise that it is the Script PITT from the 1980s) and how it does NOT represent the University as a whole… a visual reminder here:
From Werner’s article:
“If the athletic department is the front porch, then the Pitt script logo, set to be re-introduced as the school’s primary athletic mark at a Petersen Events Center unveiling Wednesday, is a sign on the front of the house.
Often times, though, that sign may not represent every room in the house.
Like Pitt, many universities across the country have developed distinct university logos separate from their athletic marks, as they try to strike a balance between the visibility athletics can provide and the academic pursuits of the greater institution.
“Most of the time, the rationale is that, look, we have two different products here,” said Antonio Williams, a sport and fitness brand researcher and assistant professor at Indiana University in Bloomington, Ind. “We don’t necessarily want to take away the academic rigor and prestige from the university side by associating with athletics. There may be certain liabilities by associating yourself with athletics.”