If you are following my Twitter, then you already know that the National Association of Basketball Coaches (NABC) picked up a new sponsor for insoles and socks.

What made me take notice of the absurd press release was the quote from a coach.

“The care, comfort and health of our feet are concerns for coaches and players in all sports, but especially basketball,” said Jamie Dixon, head coach at the University of Pittsburgh. “We need to be proactive in the care and prevention of foot injuries to our players. At the same time, coaches are on their feet for long periods during practices and games and want to be as comfortable as possible.”

I’m just going to assume that when SofSole was preparing the press release they drafted this and then went to the NABC to have them select a coach to credit the quote. Clearly Coach Dixon got the short straw.