Either Lee didn’t read the last paragraph of the article, or he didn’t catch the significance.
The apparel rights to the football team are arguably more valuable than when the original contract was proposed thanks to its wide receiver Larry Fitzgerald, who was runner-up for the Heisman Trophy award, and the team’s record of 17-9 over the past two seasons.
Rough translation: Pitt didn’t think it was getting a big enough cut of the sales of the #1 jersey which became a big seller.
The lawsuit is a device to force a renegotiation. Of course with Fitzgerald gone, and things not looking good in the near term, well…
